Honda, once considered “Japan’s BMW”, has lost its technical mojo and has made little progress in selling EVs (much like other Japanese car brands). Sony and Honda says Afeela will expand the horizons of both companies. The latest Afeela prototype was on show at CES 2023. The Afeela EV uses technology from Sony, Qualcomm and Epic Games. Honda will handle manufacturing, safety, selling and supporting. A TOP is the ability to handle a trillion operations per second. With further input from Qualcomm computing and Epic Games, the prototype carries 800 TOPS of onboard computing power. The last mentioned is a reminder that Sony not only makes the PlayStation but owns a film studio and record label. Sony will provide Afeela with “imaging, sensing, telecommunication, network and entertainment technologies”. Sony chief executive officer Kenichiro Yoshida says mobility is the megatrend of the next decade: “Going forward, will become increasingly similar to the mobile sector, from the perspective of both technology and the business model.” Although understated in looks, the Afeela sedan is laden with technology, including no fewer than 45 cameras. Its latest prototype was shown at this year’s Consumer Electronics Show (CES) in Las Vegas. Japan’s Afeela EV project, a joint venture between Sony and Honda, expects to have cars on sale within just three years. The luxury Aehra EV from Italy is one of the new players putting an emphasis on consumer-style tech. Among the hottest names in the car industry right now are Sony, Epic Games, Foxconn, Nvidia, Qualcomm, Apple and Google.Įlectronic firms are moving into automotive, either with the ambition of manufacturing their own cars or providing the operating systems or computing power needed for the next generation of connected, software-intensive vehicles made by others.
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